Will CPMs improve as native ads replace banner ads?
There seems to be a lot of talk about replacing underperforming banner ads (sample click throughs of .01%) with Native Ads. The idea is to embed sponsored content within editorial, which sounds like a...
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Which media companies have excellent communities?
Communities (Photo credit: steven w) The key factors to consider include title and brand, type of editorial content, audience and what role you want the community to play for your readers. Typically,...
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Step 1 in the ROI process: Calculating Acquistion Costs
The New Integration: The Traditional Funnel meets The Flipped Funnel (Photo credit: josephjaffe) Dave McClure’s ‘Pirate” version of the customer life cycle: Acquisition, Activation, Retention,...
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3 Perspectives on Paywalls
Writers creating content worthy of a paywall. The good news is that paywalls are actually working well for publications with considerable scale like the Wall Street Journal, The Economist and The New...
View ArticleAcquiring Customers Using Branded Content
The great news is that we’re seeing many more hilarious and effective videos as marketers are looking to branded content to generate awareness (and possibly sales) for their new products and services....
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A Marketing Perspective on Pinterest’s Evolution
Pinterest’s Logo Today, Pinterest boasts 48 million users and famously got to 10 million users faster than any site in history. In hindsight, Pinterest turned out to be the ideal platform for women’s...
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ROI and the Changing Media Revenue Model
Stacks of the Old Revenue Model Photography at the Chicago-Sun Times is the latest of many troubling changes to legacy media brands, which still rely on traditional revenue models. The traditional...
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